datametrix AG, Faubourg de l’Hôpital, 3, 2000 Neuchâtel, Switzerland
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DISCRETE CHOSE EXPERIMENT METHODOLOGY

This method allows to analyze the value proposition of the product and to evaluate how appealing it is for different stakeholders. This tool is very useful for the product which are close to market entries or for the planning of the new clinical studies in order to determine the end points considering the different points of view of the stakeholders.